Kitts Nelson is a Clinical Professor of Marketing at the University of Chicago Booth School of Business. He is also the Faculty Director of the Center for Applied Data Analytics and the Behavioral Science Initiative. His research focuses on how people make decisions, with a particular emphasis on the role of emotions and social influence. He has published numerous articles in top academic journals, including the Journal of Marketing Research, the Journal of Consumer Research, and the Proceedings of the National Academy of Sciences.
1. Research Focus
One of Nelson’s main research interests is the role of emotions in decision-making. He has found that emotions can have a significant impact on the choices people make, even when they are not consciously aware of the emotions.
2. Behavioral Science Initiative
In addition to his research, Nelson is also the Faculty Director of the Behavioral Science Initiative at Booth. The initiative brings together faculty from across the university to work on problems related to human behavior. The goal of the initiative is to develop new insights into how people think and behave, and to use those insights to develop more effective interventions.
3. Awards and Honors
Nelson has received numerous awards for his research, including the John D.C. Little Award from the American Marketing Association and the William F. O’Dell Award from the Academy of Marketing Science. He is also a fellow of the Society for Consumer Psychology.
Kitts Nelson is a leading researcher in the field of marketing. His work has helped us to better understand how people make decisions, and how we can use that knowledge to develop more effective marketing campaigns.